Many businesses overlook Alt Text, thinking it’s just for accessibility – helping visually impaired users understand image content via screen readers. But it’s also a powerful SEO tool that can improve rankings and user experience.
What is Alt Text
Alt Text (short for alternative text) is a brief written description of an image that appears in the HTML code of a webpage.
- Why It’s Important for SEO:
- Helps search engines understand image content.
- Improves visibility in image search results.
- ◦ Supports overall page relevance and keyword strategy.
- Best Practices for Writing Alt Text:
- Be descriptive but concise.
- Include relevant keywords naturally.
- ◦ Avoid keyword stuffing.
- Common Mistakes to Avoid:
- Leaving Alt Text blank.
- Using generic phrases like “image” or “photo”.
- Overloading with keywords.
So, get into your website content management system, and make sure your images are populated with Alt Text!
Want some more advice on how to improve your SEO? Get in touch with our team.
